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FAQ

Helpful Information

WHAT IS DIGITAL MARKETING?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

WHAT DOES A DIGITAL MARKETER DO?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant

IS SOCIAL MEDIA MARKETING BETTER FOR B2C OR B2B BUSINESSES?

It’s important for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B business needs to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

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